Wednesday, 23 January 2013

Bar Code Building, St. Petersburg, Russia




  • Bar Code Building


Near the banks of the Neva River, this complex industry Vitruvius & Sons will be the world's most ubiquitous e-commerce, barcode, symbol, becoming a powerful architectural features. It can be interpreted as the classic American roadside Lexington, Kentucky, Detroit's giant Uniroyal the company tire giant Dixie Cup water tower update. The rust-red steel building to illuminate the otherwise bleak urban environment.


Barcode technology is an arbitrary element of modern life, the image of a clearly so reminds me of the idea of ​​shopping, and Big Brother in certain aspects of the implementation of the compliance and control. "Shtrikh KOD", Russia's barcode Vitruvius and his son the name of the retail architectural design. Close the Neva River in St. Petersburg, bright barcode construction increased a new life, the bland environment. Painting building red attention from the plain symbol, the building is modeled on, while at the same time support the subconscious of communism (they the Ruskies's). The architectural design state of the world, or shopping open interpretation of social commentary, but it certainly is purtty.